2007 Atlantic
Marketing Association Conference
Program
Sessions
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8:00 - 9:15am |
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Track: Advertising/Direct Marketing/Promotion
Session A: Current Trends in Marketing Communications
Chair: Michael Jones, Southeastern Louisiana University
Understanding the Social Network Generation: A Study of My Space/Facebook
Usage Among College Students
Michael Jones, Southeastern Louisiana University
Picture-Text Congruency in Print Advertisements: When Pictures, As Symbols,
Harm Low-Literacy Consumers
Haeran Jae, Virginia Commonwealth University
Deborah Cowles, Virginia Commonwealth University
Ethical Issues in Using Data Mining in Marketing
Rich Huebner, Norwich University
Perry Haan, Tiffin University
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8:00 - 9:15am |
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Track: Consumer Behavior/Marketing Research
Session B: Customer Value: What is it?
Chair: Brian Kinard, University of North Carolina, Wilmington
Drivers for Candy Purchases: An Investigative Study Involving Loyalty and
Switching Tendencies
Peggy O. Shields, University of Southern Indiana
The Size of the Rock: Consumption Meanings Behind Larger Engagement Rings
Elizabeth Purinton
What Really is Customer Value? A Service Illustration Based on Customer Value
Hierarchy Integration
M. Meral Anitsal, Tennessee Tech University
Ismet Anitsal, Tennessee Tech University
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8:00 - 9:15am |
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Nothing currently scheduled
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9:30 - 10:45am |
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Track: Marketing Education and Pedagogy
Session A: A Fresh Approach to Your Teaching
Chair: Sue Neeley, University of Houston-Clear Lake
Multiple Intelligences in the Marketing Classroom: A Case for Differentiated
Instruction
Debbie T. Silver, Educational Consultant
Lawrence S. Silver, Oklahoma State University
Using the Rolling Learning Cell Group Structure to Determine Individual Student
Contributions
Janelle E. Goodnight, Western New England College
Paul J. Costanzo, Western New England College
Incorporating Real World Marketing Tactics Into Reflective Learning Exercises
Peggy O. Shields, University of Southern Indiana
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9:30 - 10:45am |
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Track: Marketing Strategy/Global Marketing
Session B: Global Strategies and Practices
Chair: Alan D. Smith, Robert Morris University
A Review and Framework of Global Strategies for Managing Parallel Imports
Ellen Thomas, Temple University
Interpreting Entry Needs for Global Competition Desired by Small U. S. Businesses
Nader H. Shooshtari, University of Montana
Fengru Li, University of Montana
Jack Reece, Cleveland State University
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9:30 - 10:45am |
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Track: Mixed
Session C: Thursday's Jambalaya
Chair: Jeffery Gutenberg, SUNY at Geneseo
Issues of Minority Target Marketing: A Look at the Tobacco Industry
J. D. Isaac, MHSA Perry Haan, Tiffin University
Marketing Internships-Special Session:
Creating the Public Sector Internship Experience for the Undergraduate
Janet DiLorenzo, Fordham University
Supervision of the MBA Student's Internship Alfred Holden, Fordham University
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11:00 - 12:15pm |
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Track: Nonprofit & Public Sector Marketing
Session A: From Church to Power Plant
Chair: Janet DiLorenzo, Fordham University
Rationale for Marketing Oriented Churches
John J. Considine, LeMoyne College
The Effects of Gender on the Perception of Treatment for Alcohol and Drug
Abuse
Jane S. Reid, Youngtown State University;
Mark F. Toncar, Youngstown State University;
Cynthia E. Anderson, Youngstown State University
Exploring the Controversy for Nuclear Power Plants
Alan D. Smith, Robert Morris University
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11:00 - 12:15pm |
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Track: Travel/Events/Sports/Hospitality/Entertainment Marketing
Session B: Travel and Leisure
Chair: William S. Piper, Alcorn State University
Segmenting the Gay and Lesbian Travel Market: A Qualitative Investigation
Michael J. Dotson, Appalachian State University
Eva M Hyatt, Appalachian State University
The Marketing of Golf: Who's Minding the Store?
Timothy J. Schibik, University of Southern Indiana
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11:00 - 12:15pm |
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Nothing currently scheduled
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8:00 - 9:15am |
Session A |
Track: Mixed Topics
Session A: Friday's Jambalaya
Chair: Gordon Mosley, Troy University
Marketing the Need for Structural Reforms in Employment Policies: The OCED
Adapts Its Focus and Recommendations
Alfred C. Holden, Fordham University
Standardization and Integration Concerns Associated with Smart Card Technology
Alan Smith, Robert Morris University
Third-Person Effects on Political Sanctions against Multinationals Offensive
Advertising: An Emerging Market Voice
Fengru Li, University of Montana
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8:00 - 9:15am |
Session B |
Track: Retailing and Retail Management
Session B: Trends in Retail Sales
Chair: M. Meral Anitsal, Tennessee Tech University
Partitioned Prices: Do They Help or Hinder Retail Sales
Richard Clodfelter, University of South Carolina
The Growing Trend of Retail Salesperson Avoidance
Deborah H. Lester, Kennesaw State University
Dolly D. Loyd, University of Southern Mississippi
R. Keith Tudor, Kennesaw State University
Andrew M. Forman, Hofstra University
Whose Productivity is More Important in Technology-Based Self-Service Environments:
Retailers' or Customers'?
Ismet Anitsal, Tennessee Tech University
David W. Schumann, University of Tennessee, Knoxville
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8:00 - 9:15am |
Session C |
Track: Health Care and Services Marketing
Session C: Ethics to Service Quality
Chair: Peggy O. Shields, University of Southern Indiana
The Ethics of Pharmaceutical Marketing: The Statin Example"
Gerald R. Gray, Consumers Energy
Perry Haan, Tiffin University
Training and Co-Production of Services: Lessons from the Internet
Douglas C. Friedman, Penn State University
How Important Are "Importance Weights" in Measuring Service Quality of Periodontists?
David P. Paul, III
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9:30-10:45am |
Session A |
Track: Special Sessions and Roundtable Panels
Plenary Session: Panel Discussion
Chair: Alan D. Smith, Robert Morris University
Publishing Opportunities and Strategies to Match Our School's Mission
Alan D. Smith, Robert Morris University
William T. Rupp, University of Montevallo
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9:30-10:45am |
Session B |
Nothing currently scheduled
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9:30-10:45am |
Session C |
Nothing currently scheduled
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11:00 - 12:15pm |
Session A |
Track: Professional Sales and Sales Management
Session A: Selling and the Salesperson-Customer Relationship
Chair: Lawrence S. Silver, Southeastern Oklahoma State University
Perceived Authenticity in Customer-Salesperson Interactions: A Moderator
of Relationship Building Success
Douglas R. Ewing, University of Cincinnati
Randall L. Ewing, Ohio Northern University
Salespersons' Ethically Required Disclosures to Customers
Gordon G. Mosley, Troy University
Applications of Adaptive Selling in a Buying Center Context: A Case for Differentiated
Selling
Debbie T. Silver, Educational Consultant
Lawrence S. Silver, Southeastern Oklahoma State University
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11:00 - 12:15pm |
Session B |
Track: Tourism/Events/Sports/Hospitality/Entertainment Marketing
Session B: Where to Go and What to Do
Chair: Timothy J. Schibik, University of Southern Indiana
Motivation to Travel & Destination Activities: Is there a Generational Break?
The 18 to 30 Market
Michael J. Dotson, Appalachian State University
J. Dana Clark, Appalachian State University
Destination Branding: the Brand Experience of Hotel Ambiance in Dubai-An
Overview
E.G. Kefallonitis, University of the Arts, London
P. Berwick, RAK Medical Health and Sciences University
J. Barnes, State University of New York
Consideration for Marketing, Pricing, and Channel Strategies for Hirschman
Aesthetic and Ideology Product Markets
William S. Piper, Alcorn State University
Kimball P. Marshall, Alcorn State University
Manuel Bonds, Alcorn State University
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11:00 - 12:15pm |
Session C |
Track: Special Sessions and Roundtable Panels
Session C: Student Competitions
Chair: Kathleen Gruben, Georgian Southern University
Students Meet the Retail World Apprentice-Style
Ashley Ferguson, Georgian Southern University (student)
Jennifer M. Salerno, Georgian Southern University (student)
Kathleen H. Gruben, Georgian Southern University
Business Luncheon 12:30-2:00
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8:00 - 9:15pm |
Session A |
Track: Marketing Strategy/Global Marketing
Session A: Managerial Issues in Services and Internal Marketing
Chair: Douglas Friedman, Penn State Harrisburg
Resource Based View of the Firm: Measures of Reputation Among
Service-Sector Businesses
Alan D. Smith, Robert Morris University
Caveat Emptor: Surreptitious Pricing in the Service Sector
Richard K. Robinson, Marquette University
Terrence J. Kearney, Chicago State University
Internal Marketing: A Case Study
Joseph R. Stasio, Merrimack College
Paul J. Sills, Arrow Electronics Corporation
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8:00 - 9:15pm |
Session B |
Track: Mixed
Session B: Saturday's Jambalaya
Chair: Kathleen Gruben, Georgia Southern University
Another Look at African-American Students' Attitudes Toward
Personal Selling as a Career
John Spillan, Penn State University-DuBois
Jeff W. Totten, McNeese State University
Duane Donald, Southeastern Louisiana University
Social Marketing and Marketing Research: Lessons Learned
Jeffrey S. Gutenberg, SUNY at Geneseo
William Caren, SUNY at Geneseo
Michael Schinski, SUNY at Geneseo
James J. Prinzi, Nazareth College
Neuromarketing: The Application of Cognitive Neuroscience to Marketing Research
Dana Eastman, Western Kentucky University
Douglas Fugate, Western Kentucky University
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8:00 - 9:15pm |
Session C |
Track: Case Writing/Student Papers/Faculty Development
Session C: Marketing Cases
Chair: Ismet Anitsal, Tennessee Tech University
How to Float a Boat: The Resurrection of Chris-Craft - A
Marketing Case
John E. Crawford, Lipscomb University
Daybreak Foods, Inc.: Can an Environmental Problem Become a Green Marketing Opportunity?
James E Harris, All of Saint Norbert College
Kevin Kramer, BBA - All of Saint Norbert College
Tyler Janisch, BBA - All of Saint Norbert College
Johnson Chemical Distributors: Case Negotiation Exercise
Dillard B. Tinsley, Stephen F. Austin State University
Charlotte A. Allen, Stephen F. Austin State University
J. Keaton Grubbs, Stephen F. Austin State University
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9:30 - 10:45pm |
Session A |
Track: Special Sessions and Roundtable Panels
Plenary Session: "The Economic Recovery of Katrina: A Continuing Saga"
Speaker: Mike Pearson, Loyola University
|
9:30 - 10:45pm |
Session B |
Nothing currently scheduled
|
9:30 - 10:45pm |
Session C |
Nothing currently scheduled
|
11:00 - 12:15pm |
Session A |
Nothing currently scheduled
|
11:00 - 12:15pm |
Session B |
Nothing currently scheduled