outline

Friday	Session A	Session B	Session C
8:00am – 9:15am	Mixed (2)	Retailing and Retail Management	HealthCare and Services Marketing
9:30am – 10:45am	Special Sessions and Roundtables (1)
11:00am -12:15	Peofessional Sales and Sales management	Tourism - Events- Hospitality- Entertainment Marketing	Special Sessions and Roundtables (2)
12:30pm – 2:00pm	Conference Luncheon and Business Meeting

Saturday	Session A	Session B	Session C
8:00am – 9:15am	Marketing Strategy and Global Margeting	Saturdays Jambalaya	Case Writing- Student Papers- Faculty Development
9:30am – 10:45am	Special Sessions and Roundtable (3)

Thursday	Session A	Session B	Session C
8:00am – 9:15am	Direct Marketing and Promotion	Consumer Behavior /Marketing Research
9:30am – 10:45am	Marketing Education and Pedogogy	Marketing Strategy - Global Marketing	Mixed (1)
11:00am -12:15	Nonprofit and Public Sector Marketing	Travel - Events-Sports- Hospitality -Entertainment