2004 Atlantic
Marketing Association Conference
Program
Sessions
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8:30 - 9:45am
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Track: Consumer Behavior
Session Title: Consumer Decision Making
Session Chair: Ellen R. Foxman, Bentley College
Paper One: Consumer Decision Making Styles: A Replication Study
Alican Kavas, Winston-Salem State University
Paper Two: Decision Making and Perceived Risk: Searching for Meaning Within GenY for Product Category Decision Styles and Consumption Lifestyles
Dub Ashton and Molly Jensen, University of Arkansas
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8:30 - 9:45am
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Room
? |
Track: Marketing Education
Session Title : Choosing Colleges, Programs and Majors
Session Chair : Gordon Mosley, Troy University
Paper One Choosing a College: A Marketing Research Class Project Using Focus Group Interviews with High School Juniors and Their Parents
Perry Haan, Cameron Cruickshank & Donna Faeth, Tiffin University
Paper Two E-Commerce Degrees: A Status Report
Richard Clodfelter, University of South Carolina
Paper Three: Best Paper in Track: Marketing Majors' Role Identity: A Lesson for Marketing Educators
Peggy O. Shields, University of Southern Indiana
Discussants:
Douglas Fugate, Western Kentucky University
Brent Cunningham, Jacksonville State University
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8:30 - 9:45am
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Track: Tourism, Hospitality, Recreation, & Sports Marketing
Session Title: Leisure, Consumption & Value
Session Chair: Paul Govekar, Ohio Northern University
Paper One: Fine Dining Experience: A Customer Value Perspective
Raj Arora, University of Missouri-kansas City
Paper Two: Brazilian Generations & Leisure Consumption
Elaine Assayag, Paula Cristina da Cunha Gomes, & Paulo Cesar Motta, University of Rio de Janeiro
Discussants:
Paper One: Donald P. Roy, Middle Tennessee State University
Paper Two: Tim Schibik, University of Southern Indiana
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10:00 - 11:15am
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Track: Global Marketing
Session Title: Current Issues in International Marketing
Session Chair : Michele Govekar, Ohio Northern University
Paper One: Challenges for the Marketing of Services in The People's Republic of China
Irvine Clarke III & Holly Hueston, James Madison University
Paper Two: Aspects of Advertising in Two Central European Countries
Gary P. Fibeck, Loyola Marymount Universit, Los Angeles
Paper Three: Best Paper of Track Award: A Cross-Cultural Content Analysis of Male Images in Male Magazine Advertisements: A Comparative Analysis Between Germany and the United States
Danette A. Palmer & Jill K. Maher, Robert Morris University
Discussants:
Paper One: Randall Ewing, Ohio Northern University
Paper Two: Paul Govekar, Ohio Northern University
Paper Three: Blaise Waquespack, Embry-Riddle Aeronautical University
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10:00 - 11:15am |
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Track: Channels & Distribution Management
Session Title : Marketing and Resource Allocation: Channeling the Way
Session Chair : Chris Blocker, University of Tennessee
Paper One: The Marketing Function's Capture of Time-Based Performance
Jane Thomas, Winthrop University (Rock Hill, SC)
Paper Two: Exploring Resource Commitments and Performance in Marketing Relationships
Amy Cox, University of North Carolina Greensboro
Paper Three: Best Paper in Track: Exploring the Complexity of Buyer-Seller Relationships: A Critical Analysis of The Transactional Exchange Continuum
Christopher Blocker, University of Tennessee
Discussants:
Paper One: Amy Cox, University of North Carolina Greensboro
Paper Two: Christopher Blocker, University of Tennessee
Paper Three: Jane Thomas, Winthrop University (Rock Hill, SC)
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10:00 - 11:15am |
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Track: Consumer Behavior
Session Title: Consumer Experiences with Services
Session Chair: Dub Ashton, University of Arkansas
Paper One: An Exploratory Study on Consumer Experiences of Social Power During A Service Encounter
Kalyani Menon & Harvir S.Bansal, Wilfrid Laurier University
Paper Two: A Customer Value Hierarchy in Timeshare Holiday Resorts: Getting The Voice of the Customer Into Service Design Based on Quality Function Deployment Approach
Ismet Anitsal and M. Meral Anitsal, University of Tennessee, Knoxville
Paper Three: SMA - TV - SMS: Interactions and Consumer Response
Randolph J. Trappey, III, University of London, & Michael Jones, Southeastern Louisiana University
Discussants:
Dub Ashton, University of Arkansas
Dolly Loyd, University of Southern Mississippi
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11:00 - 12:00pm
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Track: Social, Cause, Nonprofit, & Public Sector Marketing
Session Title: A Need to Appeal
Session Chair: Patricia Knowles, Clemson University
Paper One : Best Paper in Track. Matching Market Appeals to Not-For-Profit Organizational Structure, Culture, and Target Markets: Propositions and a Call for Research
Kimball P. Marshall, Loyola University New Orleans & William E. Kilbourne Clemson University
Paper Two : Understanding the Efficacy of Anti-Drug Advertisements Utilizing Fear Appeal and Attribution Theory Research
Linda B. Wright, Longwood University
Discussant: Michele A. Govekar, Ohio Northern University
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11:00 - 12:00pm |
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Track: Marketing Education
Session Title: Marketing Pedagogy: How We Facilitate Learning
Session Chair: Caroline Fisher, Loyola University of New Orleans
Paper One: Professional Projects as a Pedagogical Tool to Enhance International Marketing Education
Chip Miller, Drake University, Lynn Muller, University of South Dakota, & Irena Vida, University of Ljubljana, Slovenia
Paper Two: Customer Service and Retention—A Problem with ‘Fan Relations'
Cheryl Amantea, Assumption College & Traci Warrington, Salve Regina University
Paper Three: Zeustopian: A Drink for the Ages
Stephen Baglione & Michael Nastanski, Saint Leo University
Discussants:
Caroline Fisher, Loyola University of New Orleans
Brenda Sonner, Troy State University
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11:00 - 12:00pm |
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Track: Health Care Marketing
Session Title : Current Issues in Health Care Marketing
Session Chair: David P. Paul, III, Monmouth University
Paper One: Consumer's Perceptions & Observations Regarding Physical Layout of Pharmacies
Dennis Emmett, David P. Paul, III, & Ashish Chandra, Monmouth University
Paper Two: Best Paper of Track Award: ‘Functional Food for Thought': Marketing Ethics, Health, & Minors
Whiton S. Paine & Mary Lou Galantino, Richard Stockton College
Paper Three : The changing Impact & Influence of Various Stakeholders Within the Managed Care Environment
Michaeline Skiba, Monmouth University
Discussants:
Paper One: Michaeline Skiba, Monmouth University
Paper Two: David P. Paul, III, Monmouth University
Paper Three: Whiton S. Payne, Richard Stockton College
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11:00 - 12:00pm |
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Meet the Editors Panel Discussion:
In this session, editors will discuss the current types of research on which their journals focus as well as future research directions of the journals. Tips for successful submissions will also be discussed.
Moderator: David P. Paul, III, Monmouth University
Panelists:
Michael Dorsch, Journal of Marketing Theory and Practice
David Paul, Health Marketing Quarterly
Elise Sautter, Marketing Education Review
Walter Wymer, Journal of Non-Profit and Public Sector Marketing
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8:30 -
9:45am |
Room
A |
Track: Retailing & Retail Management
Session Title: Retail and Retailing Management: Implications for Theory and Practice
Session Chairs : Carl Witte, Roosevelt University
Richard L. Entrikin, George Mason University
Paper One: Understanding Retail Institutional Change: In Search of a Wheel of E-Tailing
Serkan Bolat, Ismet Anitsal, & Laura Jolly, University of Tennessee
Paper Two: Best Paper in Track: Move Over Bar Codes ¼ Walmart Has Spoken: The Adoption Of RFID Technology In Retailing
Michael A. Jones, Rusty Juban, & David Wyld, Southeastern Louisiana State University
Paper Three : An Extended Model Of Retail Reputation Building
Carl L. Witte, Roosevelt University; Lynn Samsel, University of Nebraska; & Raymond Marquardt, Arizona State University
Discussants:
Paper One: Michael A. Jones, Southeastern Louisiana State University
Paper Two: Laura Jolly, University of Tennessee
Paper Three: Ismet Anitsal, University of Tennessee
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8:30 - 9:45am
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Track: Social, Cause, Nonprofit, & Public Sector Marketing
Session Title: Equity and Loyalty
Session Chair: Roger Gomes, Clemson University, South Carolina
Paper One: Who Needs Friends? The Importance of Changing Relationships in U.K. Provincial Theatre Marketing
Helen Bussell & Deborah Forbes, University of Teesside, UK
Paper Two: The Two Faces of Non-Profit Brand Equity
Randall Ewing, Michele Govekar & Paul Govekar, Ohio Northern University
Discussant: Linda Wright, Longwood University
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8:30 - 9:45am
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Track: Consumer Behavior
Session Title: Culture and Family
Session Chair: Molly Jensen , University of Arkansas
Paper One: The Impact of Cultural Traits on Marketing Decision-making: Individualism vs. Collectivism
Christine Dischoe & Anthony C. Koh, University of Toledo
Paper Two: Intra-Family Consumer Socialization: A Qualitative Investigation
Ellen R. Foxman & Laura Kapala, Bentley College
Discussants: Molly Jensen, University of Arkansas
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10:00 - 11:15am
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Room
A |
Track: Internet Marketing/E-Commerce
Session Title: Trends in Direct and Internet Marketing
Session Chair: Dolly Loyd, University of Southern Mississippi
Paper One: Determinants of Trust in an Online Vendor and Trust in a Web Site
Stephen Baglione, Saint Leo University; Stephen Wingreen, Thomas University; Michael Nastanski & Balbir Bal, Saint Leo University
Paper Two: The Floral Industry in the U.S.: Direct Marketing Trends
Nancy J. Church, Delena D. Clark, & Lise A. Héroux, Plattsburgh State University of New York
Discussants:
Paper One: Harlan Spotts, Western New England College
Paper Two: Theresa B. Flaherty, James Madison University
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10:00 - 11:15am |
Room B |
Track: Social, Cause, Nonprofit, & Public Sector Marketing
Session Title: Not Business as Usual
Session Chair: Hilton Barrett, Elizabeth City State University
Paper One: Market Orientation – A Comparison of the Business and Nonprofit Sectors
Hilton Barrett, Elizabeth City State University; Joe Balloun & Art Weinstein, Nova Southeastern University, FL
Paper Two: Clients' Satisfaction with Monopolistic Services and Commitment to the Organization: A Nonprofit Context
Brent J. Cunningham & James L. Thomas, Jacksonville State University
Discussant : Helen Bussell, University of Teesside, U.K.
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10:00 - 11:15am |
Room C |
Track: Music & Fine Arts Marketing
Session Title : Contemporary Issues in Fine Arts and Music Marketing
Session Chair : Kimball P. Marshall, Alcorn State University
Paper One : Segmenting the Market for Arts and Cultural Activities
Jeffery Gutenberg, William Caren, & Michale Schinski, State University of New York College at Geneseo
Paper Two : Best Paper in Track: Digital Technology and the Recorded Music Consumer
Terika Grooms, William Faranda, & Irvine Clarke III, James Madison University
Discussants:
Paper One: Irvine Clarke III, James Madison University
Paper Two: Jeffery Gutenberg, State University of New York College at Geneseo
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11:30 - 12:45pm |
Room A |
Track: Consumer Behavior
Session Title: Increasing the value of product and service brands
Session Chair: Ismet Anitsal, University of Tennessee, Knoxville
Paper One: Best Paper in Track: A Model of Brand Extension Evaluation: The Impact of Fit and Motivation
Ann B. Little, High Point University
Paper Two: Creating Value in Service Organizations Via The S-Q-I-P Model
Art Weinstein, William Johnson, & Hilton Barrett, Nova Southeastern University
Discussant: Alican Kavas, Winston-Salem State University
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11:30 - 12:45pm |
Room A |
Track: Internet Marketing/E-Commerce
Session Title: Strategic Advances in Electronic Commerce
Session Chair: Nancy J. Church, Plattsburgh State University of New York
Paper One: Business, the Internet, and Logistics: Partners for Delivering Customer Value
Kathryn Dobie & L. Milton Glisson, North Carolina A&T State University,
James Grant, American University of Sharjah
Paper Two: E-Shopping and the Hot-Wired Generation
Deborah H. Lester, Kennesaw State University; Andrew M. Forman, Hofstra University; & Dolly D. Loyd, University of Southern Mississippi
Paper Three: E-Commerce Development and Small Business: What is the Role of the Chamber of Commerce?
Janelle Goodnight & Harlan Spotts, Western New England College
Discussants:
Paper One: Janelle Goodnight, Western New England College
Paper Two: Milton Glisson, North Carolina A&T State University
Paper Three: Delena Clark, Plattsburgh State University of New York
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11:30 - 12:45pm |
Room A |
Track: Marketing Education
Session Title : Students' in Higher Education: Their Role and How They Learn
Session Chair: Peggy O. Shields, University of Southern Indiana
Paper One : The Role of the Student in Higher Education
Caroline Fisher, Jesse Barfield, & Kimball Marshall, Loyola University of New Orleans
Paper Two Televised Classes for On-Campus Students: Re-assessing the Effectiveness of Distance Education
Brenda Sonner & James DeLoach, Troy State University, Montgomery
Paper Three : Teaching Marketing Messages Using Product Category, Life Cycle, and Competition as a Framework for Analysis: An Example Using One-Sided and Two-Sided Messages
Gordon Mosley, Troy University
Discussants:
Cheryl Amantea, Assumption College
Lynn Muller, University of South Dakota
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8:30 - 9:45pm |
Room A |
Track: Tourism, Hospitality, Recreation, & Sports Marketing
Session Title: Public Support Promotion & Tourism
Session Chair: Jeri Jones, Oklahoma City University
Paper One: Best Paper in Track: Beliefs About Public Support for Sports Stadium Construction: A Case Study
Donald P. Roy, Timothy R. Graeff, & Colby B. Jubenville, Middle Tennessee State University
Paper Two: Official State Tourism Promotion Web Sites: A Content Analysis
Peggy O. Shields, University of Southern Indiana
Discussants:
Paper One: Blaise Waguespack, Embry Riddle Aeronautical University
Paper Two: Mike Jones, Southeastern Louisiana University
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8:30 - 9:45pm |
Room B |
Track: Channels & Distribution Management
Session Title : Channeling Efforts Toward Successful Relationships
Session Chair: Perry Haan, Tiffin University
Paper One : Alliance or Avoidance: A Three Dimensional Approach
Don Self, Auburn University Montgomery
Paper Two : Building Quality into the Supply Chain Safety and Security Strategic Initiative: The Role of the Transportation Provider
Kay Dobie & Rhonda Hensley, North Carolina A & T State University
Paper Three : Dealing with Fear of Rejection in Sales
Perry Haan, Tiffin University
Discussants:
Paper One: Perry Haan, Tiffin University
Paper Two: Don Self, Auburn University Montgomery
Paper Three: Kay Dobie, North Carolina A & T State University
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8:30 - 9:45pm |
Room C |
Track: Marketing Education
Session Title : Ethics in the Marketing Curriculum
Session Chair : Charlene Pleger Bebko, Indiana University of Pennsylvania
Paper One: A Comparison of College Students' Attitudes Toward Ethics in Business, 1997 – 2004
Charlene Pleger Bebko, Indiana University of Pennsylvania
Paper Two: An Efficient Means of Assessing The Impact of Ethics Integration Across the Marketing Curriculum Upon Students' Ethical Reasoning: An Exploratory Investigation
James L. Thomas, Brent J. Cunningham & Michael B. Marker, Jacksonville State University
Paper Three: Human Subjects Research in Business Schools: Are Marketing Professors ‘Walking the Walk and Teaching the Talk?'
Douglas L. Fugate, Western Kentucky University
Discussant: Micheal Nastanski, St. Leo University