Portland, Maine
SUBMISSION DEADLINE: April 15, 2003
| Fine Arts and Music Marketing |
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Fine Arts Marketing All aspects of arts marketing are encouraged including
high and popular art, art intermediaries, arts education, arts support
(for example: fund raising techniques, docent recruitment and training
as a means of community support building, art festivals), valuation of
art, or the use of art in marketing efforts. Conceptual and applied papers
are encouraged. |
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| Environmental Marketing |
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Papers for this track include empirical, conceptual, and applied discussions
regarding all aspects of environmental marketing. Topics might include
green marketing, segmentation issues, pricing, and product positioning. |
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| Professional Selling and Sales Management |
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Papers sought for this track include empirical, conceptual, theoretical
and practical discussions on all aspects of selling and sales management.
Topics could include training, innovations in sales technology, evaluation
issues, sales manager as coach and mentor, and relationship building.
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| Retail and Entrepreneurship |
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Papers involving entrepreneurship, retailing, franchising, merchandising
and retail store management are sought for this track. Topics include
customer satisfaction, retail quality and value, inventory management
and merchandising programs and emerging forms of retailing. |
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| Health Care Marketing, Social Marketing, Nonprofit Marketing, & Cause-Related Marketing |
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All areas of health care, social, public sector, nonprofit and cause
related marketing are encouraged. The Journal of Nonprofit & Public Sector
Marketing will consider selected papers for publication. Send Health Care
Marketing submissions to: |
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| International/Global Marketing |
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International/Global Marketing Papers dealing with any aspect of international
or global marketing are welcome. Topics may include cultural, logistical,
technological, legal, regulatory or psychological aspects of global dimensions
of marketing. |
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| Marketing Education, Pedagogy, Case Writing, Student Papers and Faculty Development |
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Marketing Education, Pedagogy, Case Writing, Student Papers and Faculty
Development Papers in all areas of marketing education including case
writing and classroom techniques, experiential learning, and faculty development
are encouraged. Student papers in all areas of marketing are encouraged.
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| Consumer Behavior/Buyer Behavior/Market Research |
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Consumer Behavior/Buyer Behavior/Market Research Papers representing
all areas of consumer and buyer behavior including issues, trends and
findings relating to new technologies, database marketing, Internet aspects,
organizational buyer behavior, and impacts of cultural, demographic and
technological change. Conceptual, empirical and practitioner oriented
papers are encouraged. |
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| Tourism, Events, Sports, Hospitality and Entertainment Marketing |
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A wide range of papers are invited including promotion and marketing
of entertainment and sporting events, tourism and place marketing, events
and tourism in economic development, marketing impact of celebrity status,
and food and lodging as linked to tourism and events. |
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| Marketing Ethics |
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This track welcomes papers on a broad range of marketing ethics issues.
Topics include but are not limited to: Ethical issues related to various
aspects of marketing, including product strategy, pricing, promotion,
distribution, marketing research, market segmentation/target markets,
competitor intelligence, consumerism, privacy, environmental concerns,
macromarketing and strategic philanthropy, antitrust and competition.
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| Marketing Strategy/E-Commerce |
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Marketing Strategy/E-Commerce Papers in all areas of marketing strategy
and in all areas of e-commerce are invited. Papers that combine both areas
and explore the e-commerce implications for marketing strategy are especially
encouraged. |
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| Business and Industrial Marketing |
| This track invites papers that pertain to the areas of Business Marketing
including the areas of B2B, Customer Relationship Management, Buyer relationships
and Supply Chain issues. Renée Fontenot, University of Texas of the Permian Basin School of Business, 4901 E. University, MB286, Odessa, TX 79762-0001 Phone: (915) 552-2206 Fax (915) 552-2174 E-mail: fontenot_r@utpb.edu |
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| Technology Commercialization and New Product Development |
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This track invites papers that address the challenges of transforming
business and government developed technologies into successful commercial
products, as well as the challenges of successfully bringing new products
of all types to market. Concept development papers are encouraged as well
as documentation and assessments of current practices. |
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| Advertising, Promotions and Integrated Marketing Communications |
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Papers related to all aspects of marketing communications, especially
in the areas of advertising, promotion and integrated marketing communications
are welcome. All aspects of advertising, sales promotions, public relations,
and publicity, and the wide variety of media options available including
web-based campaigns, will be considered. James Reardon, Wells Fargo Professor |
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| Special Sessions and Roundtable Panels |
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Ideas that challenge conventional marketing thought are especially welcome.
Proposals should be 1 to 2 pages in length and should explain the topic
to be addressed, and list participants and guest speakers. Proposers may
request exemption from registration fees for non-academic speakers who
are leaders in their industry areas and are volunteering time to the Atlantic
Marketing Association. |
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